DOI: 10.1007/s11837-013-0617-0Pages: 835-839

Conveying Cutting-Edge Discoveries to Nonscientists: Effective Communication with Media

1. Polytechnic Institute of New York University, Composite Materials and Mechanics Laboratory, Department of Mechanical and Aerospace Engineering

2. Polytechnic Institute of New York University

3. National Science Foundation, Office of Legislative and Public Affairs

4. TechMediaNetwork

Correspondence to:
Nikhil Gupta
Email: ngupta@poly.edu

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Abstract

The benefits of using information and news media for disseminating cutting-edge scientific discoveries to the public are well known. Taxpayers and lawmakers need to be informed about the implications of public investments, young students’ interest can be molded toward science- and technology-based careers, and public awareness of important issues can be raised by effectively using media. However, communication with news media is different from the means commonly used by scientists—journal publications and conference presentations. This article is intended to provide information on three basic aspects of media interactions—why, what, and how to communicate. The increasing importance of this mode of dissemination in this information age cannot be ignored; rather, it can be effectively utilized for educating a wider population base.

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  • Accepted: Apr 10, 2013
  • Online: May 31, 2013

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